The benefits of getting good impressions and getting your data on any landing page is easily lost in the noise of endless algorithms. The goal of an effective landing page is to encourage website visitors first to take a desired action on the website, then to purchase online. In order for visitors to convert into customers, they need an experience that’s rewarding and valuable to them. The reward that these visitors receive plays into brands’ sales funnel goals.
1. Content with your Goal
Your content should sound as natural and familiar as possible. A quick look at some common content marketing goals you see and question whether your brand message matches the mission. It’s better to have your unique value proposition (UVP) under your headline content because it’s the first thing a visitor sees and it reinforces your value too. Use your UVP to attract attention to your business with a call to action (CTA). The CTA can be in a form of a button or link, a sign-up form or any type of attention accelerator. It should be personalized to that customer while still being consistent with your brand and all the other personal touches your company provides. Content that can increase brand awareness, support brand recommendations, improve lead generation for sale, support channel sales, demonstrate value for clients or build customer loyalty is becoming increasingly helpful. AI-generated content can help you make your landing page more efficient.
2. Simple Design
It is, just as much, important for the way your landing page is designed that you clearly define what you want users to think, when they encounter it once they land, what they should be doing as soon as they land, and how your landing page design fits in with this. The best version of website presentation is the clean, well-organized website design. The website’s design should be simple and clean. The overall appearance of the website is that of a standard small print. The color of text is muted. You should also be using mobile first responsive design. Keep design simple.
3. Photos & Images
You should use visual elements in the content of the landing page or even better multiple landing pages if possible. Even though it is impossible to present everything in the single image, upload several photos. You can use the photo from your own collection, have some default templates, or use files from your social media. The main advantage of images on your landing page is the ability to display information in an easy and attractive way.
Depending on the landing page, you can use the same ideas and functionalities to customize the “look and feel” of the entire page, so it achieves a more tailored user experience. It is necessary for you to include a call to action on your landing page, especially if you want your visitors to be more likely to ” Participate” in your giveaway or signing up for your newsletters. After you achieve at least two out of the three goals of landing page creation/writing, your next goal is to evaluate your results.